LinkedIn's AI training expansion sparks EU privacy storm

LinkedIn will begin training AI models on European user data starting November 3, 2025, reversing its 2024 exclusion of EU regions and triggering immediate regulatory warnings from data protection authorities.

LinkedIn's AI training expansion sparks EU privacy storm

A&CT
By AI & CloudSummit Team
|
26 September 2025
| Privacy & Data Protection

LinkedIn will begin training AI models on European user data starting November 3, 2025, reversing its 2024 exclusion of EU regions and triggering immediate regulatory warnings from data protection authorities. The policy expands AI training to EU, UK, Switzerland, Canada, and Hong Kong users by default, requiring manual opt-out and covering all professional data shared since LinkedIn’s founding in 2003. European data protection authorities have expressed “major concerns” about the policy, warning users that once data enters AI models, “you lose control: it’s impossible to remove it.” This expansion represents a critical test of GDPR’s “legitimate interests” provision, with LinkedIn claiming legal justification for the practice despite receiving a €310 million fine from Irish regulators just one month earlier for similar data processing violations.

Policy mechanics reveal sweeping data collection scope

LinkedIn’s November 3 implementation will automatically include all profile data, posts, articles, job applications, resumes, group activity, and professional interactions in AI training datasets, with only private messages explicitly excluded from collection. The policy covers historical data dating back to 2003, meaning two decades of professional information will feed into AI models unless users manually navigate to privacy settings and toggle off the “Use my data for training content creation AI models” option before the deadline. Users can also file formal objections through LinkedIn’s Data Processing Objection Form, though neither method offers retroactive protection—any data shared before opting out remains permanently in training datasets. The company provides no advance notice requirement for future policy changes, allowing potential expansion without user notification.

Data types included in AI training span comprehensive professional information: complete work histories, educational backgrounds, skills endorsements, recommendations, published articles, poll responses, saved resumes, job application responses, and all public activity on the platform. LinkedIn specifically excludes payment information, login credentials, and data from users under 18, while implementing what it describes as “privacy-enhancing technologies” to minimize personal data in training sets. The technical implementation leverages Microsoft’s Azure OpenAI services, integrating with GPT models and feeding into Microsoft’s broader AI ecosystem including Office productivity tools and Copilot features.

Dutch authorities lead regulatory resistance

European data protection authorities have responded with unprecedented speed and concern to LinkedIn’s announcement, with the Dutch DPA issuing public warnings just six days after the policy revelation. Vice-Chair Monique Verdier explicitly urged all LinkedIn users to adjust their settings before November 3, stating the authority sees “significant risks” in LinkedIn’s plans to use professional data for purposes users never anticipated when joining the platform. The Dutch authority emphasized particular concern about sensitive personal information including health data, ethnicity, religion, and political affiliations that professionals may have shared in career contexts.

The regulatory landscape appears particularly challenging given LinkedIn’s recent enforcement history—the Irish Data Protection Commission imposed a €310 million fine in October 2024 for GDPR violations related to behavioral analysis and targeted advertising, specifically finding that LinkedIn could not validly rely on legitimate interests for processing personal data. This precedent directly challenges the same legal basis LinkedIn now claims for AI training. The European Data Protection Board’s December 2024 guidance confirms legitimate interests can theoretically support AI training but requires strict adherence to a three-step test examining legitimate interest identification, necessity, and balancing against individual rights.

Legal experts highlight critical vulnerabilities in LinkedIn’s approach, particularly around user expectations—professionals sharing information between 2003 and 2024 could not have reasonably anticipated AI training uses, potentially failing GDPR’s balancing test requirements. The French CNIL’s June 2025 guidance specifically recommends prior opt-out mechanisms and data minimization measures that LinkedIn’s retroactive, all-encompassing approach appears to violate.

Privacy organizations have launched coordinated opposition to LinkedIn’s policy, with NOYB’s Max Schrems arguing that if courts rejected Meta’s legitimate interest claims for targeted advertising, “how should it have a ‘legitimate interest’ to suck up all data for AI training?” The Open Rights Group directly called for regulatory investigation, with Legal Officer Mariano delli Santi declaring that “opt-in consent isn’t only legally mandated, but a common-sense requirement” for such expansive data processing.

The tech community response reveals deep divisions between AI development imperatives and privacy concerns, with coverage from major outlets highlighting LinkedIn’s unusual practice of implementing data collection mechanisms before updating terms of service. Industry analysts note LinkedIn’s move follows similar attempts by Meta and X (Twitter) to leverage user content for AI training, though both faced significant regulatory pushback in European markets. Professional cybersecurity organizations have published urgent guides for users to opt out, while developer communities on platforms like Hacker News debate the technical and legal implications of claiming legitimate interests for decades-old data.

LinkedIn spokesperson responses frame the policy as benefiting all members “by default,” arguing that users “come to LinkedIn to be found for jobs and networking and generative AI is part of how we are helping professionals.” This positioning contrasts sharply with privacy advocates’ concerns about what Proton describes as “how your digital career identity fuels AI pipelines” without explicit consent.

Regional disparities expose global regulatory fragmentation

LinkedIn’s staggered global rollout reveals stark differences in data protection approaches across jurisdictions, with US users subject to AI training since August 2024 while European regions secured temporary exclusion through regulatory pressure. The November 3 expansion specifically targets previously protected regions—EU, EEA, UK, Switzerland, Canada, and Hong Kong—while maintaining existing training in the US and other markets without significant privacy regulations.

The implementation strategy varies by region: US and Canadian users face terms-of-service updates with buried opt-out settings, while European users encounter GDPR’s legitimate interest framework requiring manual action to prevent inclusion. Asian markets show the widest variation, with Hong Kong’s inclusion reflecting complex data governance under Beijing’s influence, while Singapore actively promotes AI development in recruitment through LinkedIn partnerships. Australia appears already included in training programs with minimal regulatory oversight.

Microsoft’s broader AI strategy contextualizes LinkedIn’s expansion within the company’s $13 billion OpenAI investment and aggressive AI integration across Office products. CEO Satya Nadella positions Microsoft as leading the “AI data arms race,” with LinkedIn CEO Ryan Roslansky’s expanded responsibilities overseeing both LinkedIn and Microsoft’s productivity suite signaling deeper platform integration. This organizational restructuring suggests LinkedIn data may feed directly into Microsoft 365 Copilot and enterprise AI tools, raising additional concerns about professional data flowing between corporate systems.

Business professionals face unprecedented privacy decisions

The policy creates immediate compliance challenges for organizations whose employees maintain LinkedIn profiles, with corporate data potentially exposed through professional networking activities spanning two decades. Legal experts warn of “model leakage” risks where AI systems could recreate business strategies or competitive intelligence from training data, while HR departments must evaluate whether enhanced AI recruiting tools justify potential privacy violations.

Professional services firms advise immediate action for both organizations and individuals: companies should update AI governance policies, conduct risk assessments for business-sensitive information exposure, and train employees on professional social media implications. Individual professionals face a November 3 deadline to review privacy settings, audit historical posts for sensitive content, delete uploaded resumes if concerned, and decide whether continued LinkedIn participation justifies AI training inclusion.

The recruitment industry faces particular disruption as LinkedIn’s position as “the largest talent marketplace in the world” means AI training could fundamentally reshape hiring practices through enhanced matching algorithms, though critics warn of perpetuating existing workplace biases through historical data patterns. Trade organizations report member concerns about default opt-in approaches without explicit consent, while professional associations develop guidance for navigating the new privacy landscape.

Conclusion

LinkedIn’s November 2025 AI training expansion represents a defining moment for professional data privacy, testing whether platforms can leverage decades of user-generated content for AI development under legitimate interests claims that courts have already rejected for simpler advertising uses. The policy’s success hinges on LinkedIn’s ability to convince regulators that professional networking benefits outweigh fundamental privacy rights—a proposition complicated by the €310 million fine imposed just weeks before the announcement for similar legal reasoning. As the November 3 deadline approaches, millions of European professionals must decide whether LinkedIn’s AI-enhanced networking justifies surrendering control over two decades of career data, while regulators prepare for what could become a landmark test of GDPR’s effectiveness against AI-driven data collection. The outcome will likely establish precedents affecting not just LinkedIn’s 1 billion users, but the entire landscape of professional data rights in an AI-dominated future where the boundaries between personal privacy and professional visibility continue to blur.

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